Fashioning a seamless multi-channel approach

In the dynamic world of fashion, efficient logistics, and seamless integration processes are critical for success. The iconic British brand Pepe Jeans London recognized the importance of optimizing their logistics operations to meet the demands of their global customer base.

Who are Pepe Jeans?The denim company captivating the fashion world

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, culture, fashion, London, and denim—that’s what Pepe Jeans is all about.

As part of the global fashion group AWWG, Pepe Jeans London is committed to putting the customer at the center of their business operations, prioritizing their shopping experience and satisfaction through the marketplaces they collaborate with.

Pepe Jeans - OP23061 AM PEPE JEANS AW23 5810 9 sRGB300 (1)

Pepe Jeans needed to streamline logistics to meet global customer demand

The challengeMarketplace lead times became a loose thread for customers

Pepe Jeans London faced significant logistical challenges related to the delivery lead time for one of the biggest marketplaces in Germany. Meeting this strict deadline required a delicate balance between service and cost efficiency. The impact of these challenges was felt by their customers, whose satisfaction was negatively impacted by prolonged delivery times. Pepe Jeans London needed to stay competitive in the German market, which required improved logistics and integration processes to meet customer expectations.

Pepe Jeans - OP23061 AM PEPE JEANS AW23 6370 3 sRGB300
The solutionA catwalk to efficiency

Pepe Jeans London began by leveraging ZEOS Logistics, which provided them with an agile and efficient fulfillment network in Germany for an additional prominent marketplace, on top of their successful business on Zalando. This step significantly shortened delivery times, ensuring timely delivery to customers and fulfilling strict marketplace service level agreements. On top of that, they have managed to get items back online after a return in an unparalleled window of 7 days, which positively influenced their profitability.

Pepe Jeans - 2309-clp-x4-w-jeans-xxxl
The integratorWeaving data mapping into the fabric of logistics

Tradebyte’s extensive expertise in data mapping for various European marketplaces proved invaluable in streamlining and centralizing integration processes across multiple platforms. Since the inception of their partnership with Zalando 15 years ago, and now ZEOS Logistics, Pepe Jeans London has relied on Tradebyte to create a standardized template for connecting to all marketplaces, facilitating seamless connection in just four weeks. This collaboration with Tradebyte has not only improved catalog management but also optimized data flow from product mapping to order fulfillment, ensuring scalability and growth for Pepe Jeans London across diverse marketplaces.

Pepe Jeans Case Integrator
This partnership has not only revolutionized our marketplaces logistics operations, but it has also set the stage for our continued growth and success. We now have the opportunity to expand our offering across different digital sales channels in a simple way, achieving much shorter delivery times. This helps us uphold our commitment to customer service and satisfaction, and reach new digital markets where our current logistics set-up would not have allowed us to reach. We are a company in constant transformation, so we love solutions that are innovative and allow us to be more competitive and agile.
Federica MiselliGlobal Digital Business Director at AWWG (Pepe Jeans, Hackett and Façonnable)
Pepe Jeans - PM582523 692 01 MO
Say hi!
We want to hear from you