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On paper, Europe is one market. In reality, it’s many different markets, each with its own local habits and customs regulations. Understanding Europe and its quirks lets you get the most out of your plans for market entry and expansion.

About ZEOS

The ultimate logistics package for fashion & lifestyle in Europe.

Yes, we're actually European. We understand the ins and outs of the markets, customers, and challenges here. We get it because we've navigated it all ourselves. Our knowledge inspired us to create the ultimate experience for other fashion & lifestyle industry players.

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Where fashion grows next: Europe’s new customer equation

Insights into the new customer equation: from price sensitivity, to conversion and loyalty, we look at the pockets of growth we see across Europe so you know where to place your bets.

Trends11 mins

Sell on Happy Size: Grow on Europe's top inclusive fashion platform

Founded on the promise of “plus size without compromise,” Happy Size is quickly becoming the leading online destination for plus-size fashion. With 2 million monthly store visits, this growing marketplace connects partner brands with new customers every day.

More EuropeMarketplaces4 mins

Scaling through steering: Mastering marketplaces for fashion brands

Learn how fashion brands can scale on marketplaces, from setup and pricing to delivery and data. Dive into the masterclass for expert strategies and real-world examples.

More EuropeMarketplacesFulfilment4 mins

Selling on Bol: Your guide to growth in Benelux

Unlock data-led insights for fashion brands on Bol: from local shopper profiles and fulfilment benchmarks to performance metrics and untapped market gaps.

More EuropeMarketplaces7 mins

Beyond omnichannel: How to scale profitably across channels

Learn to master unified commerce across own.com, marketplaces, and social channels, and see how optimised logistics and unified stock are key to boosting profitability and meeting evolving customer expectations.

More EuropeMarketplaces6 mins

Sell on ABOUT YOU in 2025: The profit-first guide for fashion brands

As one of Europe’s fastest-growing fashion platforms, ABOUT YOU has become a vital channel for brands looking to connect with a young, digital-first audience. With over 12.9 million monthly customers and a strong footprint in key growth markets, it offers a compelling opportunity for expansion.

More EuropeMarketplaces3 mins

Social commerce: The new storefront your brand can’t ignore

Social commerce is the new storefront. Fashion and lifestyle sellers are turning to TikTok Shop and Instagram for cost-effective conversions, loyalty, and resilience. Here’s how to make it work.

More EuropeMarketplaces8 mins

How brands can scale their own e-commerce operations in Europe

Discover how fashion brands can scale their own e-commerce operations across Europe. Learn how to integrate with marketplaces while keeping control of margins, branding and customer data.

More EuropeMarketplaces8 mins

Unlocking Europe: Navigating challenges and opportunities for UK fashion brands

Expanding into Europe isn’t easy, but it’s worth it. Learn how UK fashion brands can navigate post-Brexit realities and seize the £322.6 billion market opportunities waiting across the Channel.

More EuropeMarketplacesFulfilment9 mins

Your guide to Europe: 5 tips for Turkish fashion expansion

Expanding your Turkish clothing business into Europe? Discover five essential strategies by ZEOS and Koton that will help your brand grow and thrive across the continent.

More EuropeConvenienceFulfilment9 mins

2024 e-commerce trends: The future of convenience

What's next for e-commerce convenience? Watch our interview with industry expert Christian Bierwirth and discover how precision deliveries and new technologies are reshaping the industry.

More EuropeConvenience4 mins

Gen Z: Shaping the future of fashion With trends, sustainability and AI

Gen Z is rewriting the rules of fashion, one viral trend at a time. But is their obsession with ‘newness’ clashing with their love for the planet? Uncover the surprising insights shaping the future of style.

More EuropeTrends7 mins

Expand your brand: Key benefits of selling on marketplaces

Marketplaces are the gateway to European expansion. With every second euro spent there, it’s crucial they’re part of your strategy to never miss a sale. Discover why shoppers love multi-brand platforms and how you can capitalise on this trend.

More EuropeMarketplaces5 mins

From Cart to Closet: European Convenience Expectations

Ready to conquer Europe’s fashion jungle? Spoiler: One size doesn’t fit all.

Convenience11 mins

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Learn more about ZEOS

Maximum business. Minimum fuss. Experience an end-to-end solution that fulfils your multi-channel sales in one place.

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